SPS Marketing
SPS handles all types of marketing and advertising services for construction and home improvement companies across all 50 states. There are very few companies that handle advertising services specifically for construction based firms.
Get Started With us
We can get you a quote via email or text. We know how time consuming a phone call is. We put together a free strategy for you.
We have the option a 15-30 minute free consultation session.
Our Guarantee: You receive high quality leads, you receive at least between 10-20 leads per month at minimum, you close at least 5%-20% of the leads you receive
Onboarding Steps
We can get you a quote via email or text. We know how time consuming a phone call is. We put together a free strategy for you.
We have the option a 15-30 minute free consultation session.
Our Guarantee: You receive high quality leads, you receive at least between 10-20 leads per month at minimum, you close at least 5%-20% of the leads you receive
- Step 1.) call or text or email us requesting services by clicking here
- Step 2.) we send you a detailed quote and strategy based on communicating with you via text, email, or a phone call
- Step 3.) after you sign our agreement and submit a down payment, your marketing campaign goes live within 1-7 business days
- Step 4.) We will host a weekly check in meeting with you following the launch of your marketing services
About Simple Pro Marketing
For more than 10 years, Simple Pro Marketing (SPM) has worked exclusively with construction businesses, giving us firsthand knowledge of the challenges contractors face when trying to generate quality leads and consistently close new projects.
We understand that not all leads are created equal. Too many marketing companies focus on generating high volumes of low-quality leads while continuing to charge expensive monthly fees—regardless of whether those leads turn into paying customers.
At SPM, our job doesn't end when a lead comes in. We help you throughout the entire sales process—from scheduling appointments and following up with prospects to improving your sales process and helping you secure signed contracts. Our goal isn't just to generate leads—it's to help you win more jobs and grow your business.
Because we've worked in the construction industry ourselves, we know what it takes to turn marketing into real revenue. We measure our success by closed projects, not by the number of leads we send.
We only take on 1-2 firms per territory in each state. A Territory is established by city or town, set of zip codes, etc.
The Problem We are Solving
- Most marketing companies are disorganized, have too many customers, and do not make enough time for each customer
- Most marketing companies do not generate the results their customers are looking for
- Are you tired of being ignored by your marketing agency? Don’t you feel like they are not transparent enough?
- We provide weekly reports, we are transparent if your ad campaign is not working, we recommend improvements and ways to get the most out of your ad budge
Our Guarantee
- If we do not generate leads (paying customers) for you then we reduce your bill by 50% until we get your marketing campaign to a satisfactory level. We want you landing contracts with at least 10%-30% of incoming leads.
We Track the Following
- Where are people clicking and going to on your website? Our goal is to get them to call you or complete your “new customer” form on your website.
- Leads that reach out for appointments
- How many appointments are scheduled
- How fast you reach out to them
- We track how many leads you convert into paying customers
Some of Our Services
1
Web Design and Management
- Website management and hosting
- Website design
- Website monitoring
- Existing website re-design
*If you sign up for 3 months with us, we will create a 5 page website for you for FREE and maintain and host your website for for $20 per month
- Why build a website? Websites show customers your legitimacy and clearly show what services you offer. If a customer does not see you provide a specific service, they may go elsewhere for their service needs
- Websites clearly prove you are licensed, bonded, and insured
- Websites require consistent updates, plugins and formatting issues occur over time. It is necessary to maintain the websites
Click Here to See Our Pricing and More About Our Services
Website Design Services Pricing: $150 per page, for smaller half pages like “contact us” page the price will be $75-$100 per page
Website Management Pricing: $40-60 per month
Website Design
- Custom website design to match your brand
- Mobile-friendly (responsive) design
- Homepage and internal page layouts
- Contact forms
- Photo galleries
- Service pages
- Basic SEO setup
- Calls-to-action (buttons, quote forms, etc.)
- Speed optimization
- Google Maps integration
- Social media links
- Basic accessibility setup
Website Development
- Domain Connection
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Web hosting setup (or assistance)
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SSL certificate (HTTPS)
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WordPress or another CMS installation
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Email/contact form configuration
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Google Analytics setup
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Google Search Console setup
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Backup system installation
Content
- Uploading text and images
- Basic copy editing
- Stock photos (if included)
- Blog setup
- FAQ page
- Testimonials
- Portfolio or project gallery
- Ongoing Website Management
Billed Monthly Website Management Services
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WordPress, plugin, and theme updates
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Security monitoring
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Malware scans/removal
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Daily or weekly backups
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Uptime monitoring
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Broken link checks
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Performance optimization
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Monthly website health reports
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Minor content changes (e.g., updating text, adding photos)\
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Adding new blog posts (sometimes)
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Technical support
2
SEO
- Attract organic leads to your google business profile and website
- Generate organic traffic without having to pay for ad fees on platforms like google or facebook
Read More
SEO Services: Search Engine Optimization
SEO Services Management Pricing: $750-$1,500 per month
- Keyword research
- On-page SEO
- Meta titles and descriptions
- Local SEO
- Google Business Profile optimization
- Internal linking
- Image optimization
- Monthly ranking reports
About SEO Services: Marketing companies love to make SEO sound difficult and complicated but in reality it requires knowledge and strategy. Many companies do it wrong and charge an outrageous price for providing poor quality SEO services. Everyone wants to be number one at the top of Google but in reality it requires getting Google reviews and months of implementing a high quality seo strategey towards the least competitive keywords in your industry. Targeting highly compeittive keywords will take years, we recommend starting with the least competitive keywords then tageting higher competitive ones depending on your budget..
Regardless we help you get where you want to go regardless of your budget. The most important thing about seo is targeting the least competitive keywords in the least competitive cities or zip codes you operate in. There’s no point in competing with companies and making it a spending war if you have a fixed budget. If you have a bigger budget then YES it is absolutely worth it to target more competitive key words and locations.
Another Huge Factor To Top Quality SEO Is Requesting Google Reviews From Customers
- SPS helps you collect reviews from your customers by following up with them at the right time and politely asking for feedback.
- Review requests are sent while the customer experience is still fresh, greatly increasing response rates.
- Waiting until after the final invoice is paid often results in very few Google reviews.
- Timing and automation help you consistently generate more positive reviews while reducing the chance of missed opportunities.
- SPS helps you get reviews from all customers, we will follow up with your customers at the right time asking them kindly for a review
- Obtaining reviews is challenging because one you need to ask the right customers and second nobody wants a bad customer leaving a review, third after a customer pays their final invoice the odds of them leaving a google review is close to 0%
More Services We Provide Related To SEO
Local SEO Services
- Google Business Profile optimization
- Local citation building
- Map Pack ranking improvements
- Review management
- Local keyword targeting
- Multi-location SEO
On-Page SEO Services
- Keyword research
- Title tag optimization
- Meta description optimization
- Header structure (H1, H2, H3)
- Internal linking
- Content optimization
- Image optimization
Technical SEO Services
- Website audits
- Site speed improvements
- Mobile optimization
- Schema markup
- Crawl error fixes
- Indexing issues
- Core Web Vitals optimization
Content SEO Services
- SEO content strategy
- Blog writing
- Service page creation
- Location page creation
- Content refreshes
- Topic clusters
Common seo services that actually hurt your seo ranking
- Mass-purchased authority backlinks
- Low-quality guest posting services
Backlinks and guest posting to websites that end up receiving a bad grade or negative ranking from Google will in fact hurt your website in return
- Topic clusters
- Authority backlinks
- Guest posting
- Backlinks and guest posting to websites that end up receiving a bad grade or negative ranking from Google will in fact hurt your website in return
3
Facebook and Instagram Ads
Depending on the home improvement or construction related business you are in, social media ads are crucial for your business. They not only connect you directly with prospect customers, it enhances your SEO performance
Social Media Ad Management Pricing: $1,000-1,800
Read More About Our Social Media Services
Meta Advertising Services
- Facebook Lead Generation Ads
- Instagram Ads
- Meta Ads Management
- Retargeting Campaigns
- Conversion Campaigns
- Brand Awareness Campaigns
- Traffic Campaigns
- Messenger Ads
Lead Generation
- Lead Form Ads
- Instant Forms
- Appointment Booking Campaigns
- Call Campaigns
- Quote Request Campaigns
- Local Service Lead Generation
Facebook Ads Targeting
- Custom Audiences
- Lookalike Audiences
- Interest-Based Targeting
- Geographic Targeting
- Customer List Targeting
Creative Services
- Ad Copywriting
- Ad Creative Design
- Video Ad Creation
- UGC Ad Creation
- Carousel Ads
- Image Ads
- Reel Ads
Tracking & Analytics
- Meta Pixel Setup
- Conversion API (CAPI) Setup
- Event Tracking
- Attribution Reporting
- Funnel Analysis
Optimization Services
- A/B Testing
- Landing Page Optimization
- Budget Optimization
- Campaign Scaling
- Cost Per Lead Reduction
Pool Builder Facebook Ads
- Swimming Pool Lead Generation
- Pool Remodeling Facebook Ads
- Backyard Renovation Advertising
- Luxury Homeowner Targeting
- High-End Lead Generation
- Meta Ads for Contractors
- Home Improvement Facebook Ads
- Pool Construction Marketing
- Retargeting for Pool Estimates
Service List Example
Meta Advertising Services
- Facebook Ads Management
- Instagram Ads Management
- Lead Generation Campaigns
- Retargeting Campaigns
- Video Advertising
- Meta Pixel & Conversion Tracking
- Landing Page Optimization
- UGC Ad Creation
- Conversion Rate Optimization
- Monthly Performance Reporting
- Multi-Location Advertising
- Home Service Advertising
- Contractor Marketing
- Pool Builder Marketing
- Custom Audience Development
4
Google Ad Services
Google Ads Management Pricing: $1,000-$1,800 per month
Read More
- Includes the creation of up to 5 custom landing pages
- Strategy consultation to determine whether to advertise general or specific services
- Campaign planning based on your industry, goals, and advertising timeframe
- Custom landing page for each service being advertised
- Ongoing landing page optimization to improve conversion rates
- Professional social media ad copy and landing page content creation
Our Google Ads Process
Step 1.) After a FREE consultation meeting with you, we will build landing pages and create ad word campaigns based on the services you want to generate business for
Step 2.) Build custom wordpress landing pages with forms designed to convert potential leads into appointments (quote requests)
Step 3. ) Setup conversion tracking on all landing pages
Step 4.) Create SEO content on the landing pages to build organic precense online in addition to the ads so we can lower the cost of goog ads in the long run
Step 5.) Ongoing optimization every week, a meeting will be hosted between the client and ad manager every 3-5 business days.
Business Optimization to Insure Google Ads are Working
- Review lead quality: Can you properly service the incoming leads you’re matching with? For ex: do the tasks the customers are requesting fit within your wheelhouse of projects you can complete, are the projects to small or too big, are the customers too “cheap”
- Investigate how fast customers are being called, how fast is an appointment being set up, quality of sales appointment experience, pricing-asking questions like how affordable are your prices for the customer?
Online Optimization
- Revise search terms
- We evaluate your budget to see if we can lower it or if it is advised to increase it. We also want to make sure your business can handle more leads
- We start with a lower ad budget until we increase our quality score with Google ads. We need to build trust with Google's algorithm by having great ads and landing pages
- $1,000 per month is suggested by Google but we can start at $20 per day is all it takes to start your google ads campaign totaling to $600 for total ad spend (not including ad management fee)
- Our focus is to rank you on Google maps which is connected to Google ads and Google maps
- We systematically create and test ad creation, edit landing pages, etc. in order to build organic traffic to not rely so heavily on ad spend alone
- Our main goal is to find out what sticks
- Were constantly analyzing the cost per ad click - trying to lower the cost and target key words that cost you lower in the long run
5
Google Local Service Ads (LSA)
Google Local Ads Pricing: $300 a month to manage Google local ads
We Manage the Following
- Keywords
- We will dispute bad leads
- Make sure all leads are followed up with
- For additional $100-$500 per month, we call the leads and setup the appointments for you
- Follow up with leads to maximize appointment booking opportunities
- We will follow up with the leads to make sure we get ahold of them to book an appointment
Google local ads are for specific professionals and do not require any optimization as this is not possible.
Lead Management
- Review recorded calls for quality assurance
- Evaluate customer service and sales call performance
- Monitor lead response times with a goal of returning calls within 5–10 minutes
- Review website form submissions
- Filter out spam and low-quality leads
- Track booked appointments and completed jobs
- Optimize campaigns for higher-quality leads rather than simply increasing lead volume
Local Services Ads (LSA) Management
Google Local Services Ads have fewer optimization options than traditional Google Ads. Rather than optimizing keywords or ad copy, management focuses on account health, lead quality, responsiveness, and maintaining your business profile.
- Profile setup
- Google Business Profile synchronization
- Business verification assistance
- License and insurance verification
- Budget optimization
- Disputing invalid leads
- Managing reviews
- Weekly bid adjustments
- Lead response monitoring
- LSA account setup and configuration
- Service area setup and optimization
- Business hours management
- Service category optimization
- Bid strategy optimization (where applicable)t
- Lead monitoring and management
- Invalid lead dispute submissions
- Recommendations for continued improvement
- RTechnical support and account maintenance
6
UGC: User generated content
- Attract organic leads to your google business profile and website
- Generate organic traffic without having to pay for ad fees on platforms like google or facebook
UGC Pricing: $250-$500 per video (at minimum) the pricing depends on the length of the video and depends on the content and structure of the video
Read More
- Customer-style testimonial videos
- Project walkthrough videos
- Before-and-after transformations
- Day-in-the-life job site videos
- “A day with our crew” content
- Homeowner experience videos
- Problem-and-solution videos
- Educational tips and FAQs
- Myth vs. fact videos
- Process explanation videos
- Voiceover videos
- On-camera spokesperson videos
- Trending short-form videos for social media
- Lifestyle content featuring completed projects
Filming Services
- On-site filming
- Drone footage (if requested)
- Job site B-roll
- Crew working footage
- Equipment and material close-ups
- Time-lapse recordings
- Finished project showcase footage
Video Editing
- Professional editing
- Captions and subtitles
- Music licensing
- Brand colors and logos
- Motion graphics
- Call-to-action overlays
- Platform-specific formatting (TikTok, Instagram Reels, Facebook, YouTube Shorts)
Content Strategy
- Monthly content planning
- Trend research
- Script writing
- Shot lists
- Content calendar
- Hook and CTA development
Social Media Ready Assets
- Short-form videos (15–60 seconds)
- Long-form videos (1–5+ minutes)
- Vertical and horizontal formats
- Thumbnail creation
- Video descriptions and captions
- Hashtag recommendations
Construction-Specific Content
- Pool construction progress
- Remodel transformations
- Concrete pours
- Excavation footage
- Masonry projects
- Roofing installs
- Landscaping transformations
- Home renovation updates
- Commercial construction progress
- Safety and quality demonstrations
- Material comparisons
- Permit and inspection education
- Maintenance tips
- Seasonal homeowner advice
Marketing Support
- Content optimized for paid ads
- Landing page videos
- Website hero videos
- Customer success stories
- Recruitment videos
- Brand awareness campaigns
- Lead generation creatives
- A/B testing variations
Deliverables
- Edited videos
- Raw footage (optional)
- Multiple aspect ratios
- Royalty-free music
- Captions burned into videos
- Thumbnail images
- Ready-to-post files for all major social platforms
7
We film and take professional photos of each job site
Before, during, after, etc.
- Attract organic leads to your google business profile and website
- Generate organic traffic without having to pay for ad fees on platforms like google or facebook
Before & After Project Footage Capture Pricing: $150-$250 per job site visit (at minimum), price depends on hours spent at site
- Professional before-and-after photography
- High-resolution project photos
- Same-angle comparison photography
- Progress photography throughout the project
- Final completion photography
- Drone before-and-after photography (optional)
- Exterior transformation photography
- Interior transformation photography
- Detail and close-up photography
- Wide-angle showcase photos
- Daytime and twilight photography
Photo Editing
- Mobile-optimized photo delivery
- Photo color correction and editing
- Lighting and exposure enhancement
- Object and debris cleanup (basic photo editing)
- Sky replacement (optional)
- Perspective correction
- Image resizing for web and social media
Marketing Assets
- Side-by-side comparison graphics
- Before-and-after slider images for websites
- Branded before-and-after graphics
- Social media-ready image formats
- Google Business Profile photo optimization
- Website gallery creation
- Marketing and advertising image preparation
Deliverables
- Organized digital photo library
- Cloud file delivery
- Usage rights for marketing and advertising
- Ongoing project documentation (monthly or per project)
More Pool Projects
Zero Marketing
Partner with SPS and get qualified pool jobs sent directly to you.
Become an SPS Contractor
Built for Pool Pros
Consistent Work
Receive referred clients actively looking for new pools, remodels, and repairs.
No Ad Spend
SPS manages marketing, outreach, and lead generation for you.
Shared Profit
Earn from every project that comes through our network.
Simple.
Predictable.
Profitable.
1. We Market
2. We Refer
3. You Build
4. You Earn More
Customers Asking for Services You Don't Offer?
Don’t turn work away.
Refer it through SPS and earn from services outside your scope — remodels, repairs, upgrades, or specialty work.
Keep your clients. Expand your income.
Built Pools, Not Marketing Campaigns
Let SPS bring the work to you.
More Leads.
Zero Marketing.
Partner with SPS and get qualified brick, stone, and concrete projects sent directly to you.
Become an SPS Contractor
Built for Working Contractors
Consistent Work
New installs, repairs, patios, retaining walls, and hardscape projects delivered regularly.
No Ad Spend
SPS handles all advertising, outreach, and customer acquisition.
Shared Profit
Earn from every client and project referred through our network.